If you are a marketing expert or a website owner, you should know the importance of backlinks on your website. Backlinks are the backbone of the website, capable of strengthening the Google positioning of your websites.

Having high-quality backlinks will increase the SERP page rankings. It makes your website appear at the top of the search results for the specific target keywords.

What Is A Backlink Pyramid In SEO? How Does It Work?

At the same time, any alterations in your backlink profile, such as adding harmful links to your website without your consent will be detrimental.

So, one of the major concerns of the marketing experts or SEO experts is to come up with high-quality backlinks to the website. In such cases, Backlink Pyramid plays a role. 

Have you heard about Backlink Pyramid? Is it different from other link-building techniques? If you are a beginner, who is searching for perfect link-building tactics, then don’t worry.

You have reached the right place. Reading this blog, you will get more insights about backlink pyramids and their contribution to your websites.

Suggested Reads –  The Truth About Backlinks And Why Does It Cost A Fortune in 2023

What is a Backlink Pyramid?

Being one of the easiest methods, the Backlink pyramid is a link-building strategy that increases the website value through high-quality links. In simple words, it is a technique to generate a multi-level link chain. 

Backlink pyramid focus on prioritizing the links and dividing them into groups based on their quality. The link pyramid system has three different levels of resource categories that can promote your webpage directly.

With the help of these different levels, the backlink pyramid improves the index rate of the backlinks by transferring the link juice from lower levels to higher levels. 

But is a backlink pyramid worth it in this era? Yes, even though it has some limitations, this system plays a key role in improving the visibility and engagement of the website. 

Let’s dig more into the importance of the backlink pyramid. 

Is Backlink Pyramid Important? Advantages & Disadvantages

Incorporating a well-structured link-building pattern through the pyramid system can improve the SERP rankings and have a good impact on your website domain authority.

Here are some of the advantages and disadvantages of the backlink pyramid to be considered before starting it. 

Advantages

• One of the major pros of the backlink pyramid is that it increases the strength of weaker backlinks with low quality compared to other high authority or leading websites.

• With an appropriate link structure, it avoids overloading your websites with unnecessary backlinks that might affect your site negatively. So using a backlink pyramid, you can grow your website positions naturally. You can experience boosting traffic using affordable links. 

• Along with these benefits, this strategy will not only avoid the risks but help you in landing safely than traditional strategies. For example, if you have a low-quality link that infringes Google standards, then no worries. It will not have an impact on your target page directly. But it will affect the first or second-level links that might result in losing one link from your sites. 

• Since it is one of the easy methods to execute, you could implement it within 2-3 months without acquiring advanced skills rather than basic link-building skills. 

Disadvantages

• A backlink pyramid will only be effective if it’s well-constructed. If your backlink pyramid is poorly structured, it will affect your website badly. So, it’s significant to approach a link-building or an SEO expert, who has proper knowledge of what should be done. 

• Even though it is an effective process, it might be a bit labour-oriented and time-consuming when compared to traditional link building. 

• If the backlink pyramid is not done in the right way and includes spamming, it might lead to Google penalties. 

Also read: Is Link Insertion Still Worth It In SEO?- Best Guide for 2023

How Does Backlink Pyramid Work?

A backlink pyramid has three tiers or levels of links that are designed to provide more power to the main page you want to rank on Google. The major factors to be focused on while beginning this link-building strategy are the webpage, that you want to do SEO, and anchor text along with internal links. 

Tier 1

This is a crucial level where the quality of the links matters. You have to build high-quality links that will be redirected toward your main webpage. Here, there might only few links that are of high quality for Google and relevant to the page.

The first-tier links should be placed on sites with high domain authority and relevant to your web pages. Since these valuable links are not very easy to obtain, it would take time to build these links. Some examples of Tier 1 links are Digital PR links, Web 2.0 Guest Posts, etc. 

Tier 2

At this level, the websites of the 2-tier have to obtain backlinks from the websites of tier 1. Second-tier links will be of lesser quality and more quantity than the first-level and will be redirected to the first-tier websites. Here you can consider backlinks from pages having average domain authority. 

The major goal of this level is to maximize the performance of the first-tier links. Even though these links are easy to generate, it might be time-consuming because you should create more links at this level. Examples of Tier 2 are Hubpages, Blogspot, and other blog sites, etc. 

Tier 3

In tier 3, there will be low-quality backlinks that will be directed toward tier 2 links. The purpose of tier 3 links is to speed up the index rate of tier 2 links. At this level, you should build more backlinks than at the previous level. This includes comments on the blogs, social bookmarking, etc. 

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5 Things to Avoid in Building Link Pyramids

• Even though it is an effective strategy, you should not depend on only the link pyramid for website growth. The link pyramid will work well only if it is executed properly. 
• No matter for which level you are building links, you should avoid buying spam links. 
• Do you know where to place the links? If not, then don’t waste your time building link pyramids. 
• You should not generate low-quality links in the first tier. 
• Avoid black hat SEO practices including link farms, link generators, and more. 

Frequently Asked Questions

Strengthen your Backlink Profile Via Backlink Pyramid

Want to experiment and try new things over traditional link-building strategies? Backlink Pyramid could be a solution for you. Using this strategy without blackhat link-building tactics will strengthen your backlink profile. But to try it you need to have efficient link-building experts or SEO experts who can build a link pyramid in a structured manner. 

If you are looking for the right door to unlock your possibilities to rank on Google, you are free to visit and contact the linksprout Team. 

I hope this blog has cleared all your queries on the backlink pyramid and given a clear picture of it. Share your views on the backlink pyramid through the comments below. 

It’s obvious to consider Google is the main reason for the marketing of the business online. You might have noticed many digital experts talking about the importance of search engine optimization in order to provide valid information to the audience. 

Effects Of Black Hat Link Building Methods

Negative Effects Of Black Hat Link Building Methods

Discussing the SERP website ranking, if there is a high search result shown it will lead to a greater chance for people to click on it. So basically there is greater competition among the websites for Google’s positioning. 

As the technology in marketing has advanced, marketing experts have come up with many short-term or long-term SEO, easy link-building techniques, or black hat link building strategies to increase Google’s positioning.

But Google provides Webmaster Guidelines for SEO strategy that has to be followed by SEO experts to Web developers.

Nowadays people try to increase their website ranking through SEO strategy shortcuts without following Google’s guidelines. So running down to this blog you will get to know about the negative effects of black hat link building methods. 

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What is Black Hat SEO?

SEO is a method of optimizing content to make it visible or rank on search engines. White Hat SEO and Black Hat SEO are the two types of SEO practices. 

The unethical practices that are used to increase your website ranking in search engines like Google are called Black Hat SEO techniques.

One of the main methods included here is the black hat link building. This method is against the traditional link-building process where the SEO shortcuts are taken without being noticed by clients. 

Even though there is a chance for your website to rank through these practices, black hat link building or SEO tactics may lead to penalty issues.

This can seriously affect the website’s visibility and ranking from downgrading to the search engines delisting it. So here are the 5 black hat link building techniques with negative impacts. 

5 Avoidable Black Hat Link Building or SEO Techniques and Impacts

Buying Links

High-quality links play a great role in increasing the visibility and traffic of your domain. These links will also help google to identify your website or domain as a trustworthy source.

But what about buying and selling links? Yes, they can unnaturally improve the SEO metrics of the websites but are against Google’s rules. 

Google can track and identify these purchased links that might lead to negative issues like penalties. Getting a manual or automatic penalty from Google will harm your sites. So it’s better to avoid black hats SEO techniques like purchasing links, 2-way link exchange, or link farming. 

Keyword Stuffing

The process of adding keywords more than efficiently to your website is called keyword stuffing. As per SEO experts, it is recommended that your website should have 2 percentage of keywords.

Jamming keywords into the new and existing content and making it Over-optimized will make your website look like spam and lead to demoting your page rank. You have to avoid this by adding relevant keywords optimally for an effective ranking. 

But do you know how to stop these issues? You can conduct in-depth research on the keywords and the topic you have chosen.

The major point to consider is to avoid the unwanted repetition of some keywords and phrases that might have a negative impact on your content example writing content based on negative topics such as cannibalism, Casion topic, adult topics, etc can affect your website’s reputation.

Suggested Reads – The Truth About Backlinks And Why Does It Cost A Fortune in 2023

PBNs

PBNs are Private blog networks are networks with websites that are linked with each other for increasing visibility. This includes highly authoritative websites that play a great role in link-building. But since they can manipulate Google algorithms, PBNs are considered a black hat link building tactic and illegal SEO.  

Google’s algorithm is capable of identifying the PBN that might drive you to penalties. Since this link-building method has a chance of risk that might lead to the drop of ranking the website, PBNs are not advisable.

PBNs are super low-quality sites as it performs unethical techniques and accepts Low-Quality Guest Posts for 10 or 15$ from third-party websites, In order to penalize these sites, Google always keeps an eye on them.

Content Cloaking

In simple words, content cloaking means violation of Google’s rules by offering irrelevant or unrelated content to the users which leads to poor user experience.

This tactic is used to propel your SERP rankings by confusing the crawlers. It misleads the search engine by giving the thought that a website carries content that differs from what people see from it. 

Content cloaking will have a severe effect like removing your website from the search engine index. To prevent or stop such issues, it’s important to examine the elements of your websites. You can also diagnose whether your site has some hidden text in the Javascript. 

Footer Links 

The sitewide links that appear at the bottom of your site are called footer links. Generally, footers are considered a route for website visitors. Since this footer is a part of every website, most people try to add footer links. 

If you are adding these links along with a commercial anchor text then Google can easily detect it as link stuffing. This might lead to severe impacts on your rankings. 

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Difference between Black Hat SEO, White Hat SEO, and Grey Hat SEO 

Even though both are SEO strategies, black hat is unethical whereas White hat is an ethical practice. White hat link building is adding relevant links, content, and titles.

Improving site navigation and Optimizing your web pages with keywords are other white hat strategies following Google’s rules. But Black hat tactics will include duplicated content, keyword stuffing, non-relevant content, etc. as mentioned above. 

Now have you heard about Gray hat SEO? It is a practice in which both the SEO strategies such as white hat SEO and black hat SEO are used in combination. Even though there are risks in grey hat SEO, they stand in the middle of benign ethical, and unethical.

Frequently Asked Questions

Avoid Black Hat Link Building for your Websites

Despite getting recognized through black hat link building, there is a higher chance of uncertainty. The impacts that can be caused due to these techniques might affect your business badly.

At the same time following ethical practices like white hat link-building might be a slow process but the results will be sustainable. 

So, it’s better to be aware of these SEO practices to maintain healthy traffic and growth of websites. Nowadays many businesses and websites look for online link building services to increase business growth. So, better to go for the agency for link building that practices white hat SEO techniques. 

5 Stunning Link Building Tools

The increasing competition in the digital marketing world made businesses or startups struggle to get more visibility on Google.

The experts are busy building creative strategies to attract the target audience. The most common and effective SEO strategy to enhance SERP rankings is link building.

You might have a basic understanding of link building. But, are you aware of the best link-building tools that would turn link-building into more productive? If not, this blog is for you. 

Before jumping onto the best link-building tools, let’s revert and summarize the need for link-building. 

Why Link building is important in SEO?

In simple words, link building is the process of linking other websites back to your websites. This could be carried out through guest blogging, social media posts, or more. But you might be curious to know the importance of link building in SEO

High-quality backlinks have a great potential to increase the relevancy of your website. Having qualified links from an authoritative website indicates that your site has resourceful content that would be helpful for the target audience. 

If your website has a higher number of links without compromising its quality, it will gain more visibility and recognition among the audience and win over the competition.

But to work on link-building strategies, there is a need for efficient tools that would be capable of giving great results. Here are the 5 best link-building tools for your website to rank well on the SERP pages. 

Suggested Reads – 10 DIY SEO Software for Every Digital Marketer

5 Best Link Building Tools in 2023

Ahrefs

Pricing: 

Paid Plan: $99/month

You might be wondering, why Ahref is placed in the first position as a link-building tool. Ahref is one of the most used and effective tools best to search for websites for link requests and even for guest blogging. 

Now, what makes Ahrefs the best out of the five on the list? Content Explorer, a feature of Ahrefs that is not only best for content research, but also link building. Based on reports, it is proved that after Google, Ahref has the most active crawler. Let’s dive more onto the features of Ahref. 

• Unlike other SEO tools, Ahrefs will show you the top-performing pages of competitors ranking globally. 
• With the help of Ahref, you could easily view the report of organic keywords and monitor the changes occurring in the keyword ranking affecting the traffic. 
• With efficient web crawling technology, this link-building tool will help you by showing your backlink growth and updates. 
• In addition to these features, Ahref will also help you to analyze the potential of a keyword to gain traffic. 

Semrush

Pricing

Paid Plan: $119.95-$449.95/ month

After Ahref, I would suggest Semrush as a best link building tools, which would be helpful for all SEO professionals in fulfilling all their needs. The main goal of Semrush is to help businesses to get more visibility and insights online. 

Semrush features an impressive and powerful backlink analysis tool that would help marketers to create an effective backlink profile. Along with tracking the backlinks, 

Semrush assists you with opportunities for link outreach. You could smoothly improve your SEO by referring to the competitor’s backlink profiles. 

This link-building tool is also magnificent in building and running campaigns to earn high-quality backlinks.

Some features of Semrush

• Semrush helps in creating the best helpful content marketing strategies with the help of a content marketing and creation tool that allows you to bring great content ideas to light. You will also get effective content templates for SEO-friendly content. 
• You will also get a chance to win the competition with the help of the market analysis feature through which you will learn current trends in the market and know your position in it. 
• Rank tracking is another highlighting feature that helps SEO professionals to track the performance of the target keywords. 

HARO

Pricing:

Paid Plan: $19/month

HARO is all about ‘Help a Reporter Out’ powered by Cision. It is one of the best link building tools that aims at providing a valuable resource of content through the collaboration of journalists and PR sources.

In this tool, journalists and bloggers submit their queries three times a day. If you have resourceful content, you are free to respond to them through a pitch. 

But you might be wondering how will this tool be helpful for SEO or link-building processes. Let’s check it out. 

HARO is one of the safest gateways to generate natural backlinks. At first, you have to start with spending your time on the HARO requests that appear daily after registering yourself on their website.

Choose the one that you could answer and that relates to your niche or subject. 

If your response gets published, you will acquire a high-quality backlink from a high-domain website. In this way, you can boost your brand’s reputation and earn more backlinks to your websites. 

Tip: Reporters prefer the content based on who sends it first and then wait till the timeline, So it is better to submit a pitch as soon as you receive their request.

HARO has said that it will send out queries 3 times a day 5:35 a.m., 12:35 p.m., and 5:35 p.m. (EST).

Hunter.io (Free)

Hunter is a platform where you can easily gain an email address in a short period. Extracting data and information from various credible resources, Hunter is best at providing contact information to marketing experts. 

But is it effective for link building? Yes, here are some of the beneficial features that would help in managing link building. 

• Hunter features a tool called Email Finder that will allow experts to contact the person or website to request links. If you have chosen some websites for gaining backlinks, you can use the option of domain search to gain the information and email address related to the domain. 
• With the help of Email Verifier, you can easily verify the list of email addresses to avoid unnecessary issues. 
• Campaigns are another feature provided by Hunter to run outreach campaigns so that you can easily handle link building process. One of the major highlights of this feature is that it supports many email addresses, custom or personalized sending windows, and even follow-up emails. 

Moz Link Explorer

Pricing

Paid Plan: $99-$599/month

Moz Link Explorer is one of the best link building tools well-known for its ability in link analysis. It helps digital marketers monitor and improve the offline and online SEO aspects and optimize the websites and pages. 

Moz features Link Explorer allows users to work on link research and provides great link-building results. This could be easily done by entering the specific URL into the search bar of link explorer. 

You will get the necessary information such as website domain authority, ranking keywords, backlinks and linking domains, and even the latest links gained or lost by the website. These insights will help you to build more effective link-building strategies. 

In addition to these, Moz allows marketers to do keyword research through Keyword Explorer. 

Providing features such as competitor research, you can also do competitor analysis. Through Moz, you can track and monitor other SEO metrics such as ranking keywords or high-ranking pages, etc. 

Suggested Reads – A Complete Guide On Competitor Backlinks 2023

Choose the Best Link Building Tools For Your Process

You might have thought that link-building tools are not mandatory but it is most effective for your sites to win the competitors and get more recognition. It not only makes your process hassle-free but also provides effectual results. 

If you are an SEO expert, you might know that it’s not easy to gain high-quality backlinks. So these tools would help you in acquiring great backlinks. There are more effectual link building tools available such as Buzzsumo, Pitchbox, etc. But I have selected the best 5 based on its features and characteristics. 

Our Recommendation: If you are a startup website owner and looking for a cheap and best way to build links, then we suggest that you can go with Hunter.io as it is one of the best link building tools for every beginner. 

Are you running a business? Are you struggling hard to gain visibility and stand out from the competition? You are free to reach out to linksprout.io for link-building and SEO services. Visit our website and blogs to learn more about us. 

It’s evident that without SEO tactics, your websites cant improve in visibility or Google positioning. Not only in ranking your sites, but SEO has a great role in domain authority, brand awareness, and reaching your business to the audience. 

Is Link Insertion Still Worth It In SEO?

But what are the factors that come with SEO tactics? The first thing that might come to your mind will be keywords. Even if you are a beginner, you might be aware of the role of keywords, titles, tags, and other on-page optimizations.

But do you know what can improve the authority of your websites? Yes, it’s Link insertion and Link building. But many beginners have a question. Is link insertion worth it in SEO? If you are one among them, here is the answer for you. 

Reading this blog you will get to know why it is important to go for link insertion and link-building tactics and some of its strategies. 

What is Link Building?

Being one of the main strategies of SEO, Link building has a great role in increasing the SEO and Google rankings.

It is all about establishing relevant links to your websites from other websites that can be easily done through social media, guest blogging, or even directories. 

Do you know why link building is a crucial tactic in SEO? Because Links are the main factor that determines the relevancy of your page.

This will also help search engine crawlers to find your websites. You can use both external and internal links to increase the visibility of your websites. 

Popular and well-known sites like Wikipedia receive more external links that drive them to the top of the SERP page. While comparing, external links are a bit harder to receive than internal links because it comes from other sites.

To gain external links, you have to approach other top influencers and bloggers for guest blogging on their sites. Whereas Internal linking is an easy process of linking one page to another page of your website. 

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What about Link Insertion?

Link insertion is a white hat link-building process that includes locating links to the existing and relevant content of a website through direct link insertion outreach. Now, what is SEO outreach? It is a link-building strategy that depends upon the research and valuable content to get the right links. 

Why is Link Insertion Important?

• Along with increasing traffic and improving partnerships, inserting links from relevant websites will bring more trust to the readers. 
• Inserting links from authoritative websites such as Google’s official page or Wikipedia can give more value to your websites. 
• Adding links to already existing content on another website will not only make it relevant but also bring tremendous traffic as their page is already ranking in Google.  
• Being a white hat SEO practice, it is legal to exchange relevant links and go for collaborations. This will avoid you to practice black hat SEO practices.
• Link Insertions should only be done as a 3-way link exchange as 2-way link insertion is not recommended by Google. 
• Having an efficient link-building agency will help you search for content that is relevant to your links. You can also change your strategies based on the trends through them. 

Top Three Methods of Link Insertion

Now that you are aware of link building and link insertion, let’s learn some of the link insertion methods. 

Link Exchange

If you want your brand to rank well, backlink exchange will be an effective solution. But it’s not as easy to find ideal partners to exchange links.

Along with searching for relevant sites that suit your content, you should also find a site that allows you to backlink your content. You have to approach a site that is similar or higher to your domain authority. 

Through this collaboration, you can easily improve the domain authority of your site. If you are choosing a place that has lesser domain authority and traffic will affect your sites negatively. 

Authoritative Backlinks

Want authoritative backlinks? For that, the first step is to be an authority by giving good content to the readers. There are chances to get backlinks if someone recognizes your content as useful and factual.

But this would only be beneficial to you are linked to a relevant website that comes under similar niches. If you are linked to a website with a negative reputation, it would affect your domain badly. 

Guest Posting

Finally, here comes Guest posting. It is one of the common link-building strategies to gain more backlinks. It is a process of collaborating and writing content for another website so that you can link your site to it.

Since this process is beneficial for both parties, you can easily go for this process to get a free backlink by providing the best guest post services.

Being one of the best methods to rank your sites, bloggers use this method of free guest posts for various sites within the same niches. 

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How Can We Implement Link Insertion?

In order to follow and work on these methods to gain links, you consider some tricks. 

Researching Top Domains

Your goal is to gain a link from high-ranking and authoritative websites. But you might find it a bit tricky if you are a beginner in brand building and have a low domain authority.

To resolve this problem, the only thing you can do is to create consistency in content generation. 

It is necessary to consider other aspects of SEO such as keywords, and on-page optimizations along with link insertion to grow and improve the traffic of your website.

Using SEO practices and adding engaging content with a good user experience to your sites can improve your domain authority. 

Using Necessary Tools

Using web tools and link-building services will have a great impact on gaining more relevant links. Some of the major tools used for link-building strategies are HARO, Pitchbox, Ahrefs, etc.

If you want your site to grow traffic, and authority and improve the SERP website ranking, then online link-building services could be a better way for you. 

For example, let us consider HARO Link Building Services. It is one of the online services that are used by media members to gather information, feedback, etc for new content or articles.

Now is it beneficial for business? Even though its actual purpose was to help reporters, journalists, bloggers, etc, it also plays a great role in businesses that are looking for a way to link building.

Since they get a chance to explore highly authoritative publications, HARO will be a good pick for your website growth. 

Monitoring 

This will be a continuous process to set your business on the right track, Along with focusing on the link building, you should also monitor the inserted links, make changes if necessary, or do updates accordingly. With proper backlink management, you can improve your website traffic. 

Suggested Reads– 5 Stunning Link Building Tools [2023 Reviews]

Practice Link Building to Grow your Website

As said before, link building or link insertion is one of the important SEO tactics to be followed like keywords, title tags, content optimization, etc.

The major purpose behind this process is to improve the authority and relevancy of your website and business. Following the above-mentioned easy link-building techniques will help you to grow your site to the next level. 

I hope this blog gave you answers to all your queries based on link building process. Now if you got a better understanding of link building or link insertion, why wait? Practice or look for effective link insertion services to grow your business.