Customer Acquisition Funnel

6 Stages of Customer Acquisition Funnel: Beginner’s Guide in 2023

by with No Comment Blog
Customer Acquisition Funnel

During the journey of growing your business, you might be struggling hard to target a new audience. Whereas, if you have launched a new startup, getting your first customer will be a breakthrough for you.

You have to focus on grabbing attention from the audience, especially in the initial stages. Along with these, you also have to fulfil the end goals and look for growth tactics. 

Ultimate Guide On Customer Acquisition Funnel For Beginners

In such cases, customer acquisition comes into action. It has become one of the common aspects that every business tries to focus expecting great outcomes.

Strong Customer acquisition helps to generate new customers for your business or convince the customers to revert after their first purchase through various strategies. 

Are you a novice to business and struggling to bring new clients? If yes, then no worries. You have reached the right place. This blog will walk you through the customer acquisition funnel. 

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Customer Acquisition Funnel infographic

About Customer Acquisition

As mentioned above, customer acquisition is an effective process of finding and increasing the potential customers to approach your products and services.

The ideal customer acquisition process will result in effective lead generation and increase the conversion of an audience to customers. 

Do customer acquisition and customer retention have similarities? No, Customer acquisition is all about strategies to bring new customers. However, customer retention is the process carried out after persuading a customer. 

Is customer acquisition important in the modern era of business? Yes, customer acquisition plays a crucial role in increasing brand awareness and persuading sales. 

Every company tries to follow a well-structured customer acquisition funnel to build effective strategies to acquire new customers and increase the revenue of the company.

You can consider email marketing or high-quality customer services as examples of customer acquisition. 

In addition to these, blogs, paid ads, websites, etc are some of the customer acquisition platforms that would help you to connect with potential customers.

You will get a clear idea about the customer’s journey in each stage through an effective funnel. 

“I look at customer acquisition holistically. It’s not a marketing metric: it s a way the company breaths”, said Jeff Samuels– Cisco. 

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Customer Acquisition Funnel Stages

Awareness

How to boost sales if people are not aware of your brand or company? Your business needs to be familiar with the target audience for the growth of your business. So, awareness is considered the top of the funnel and the first step in the customer acquisition funnel. 

It is the crucial step through which the company educates and makes the target audience aware of the products and services.

Reaching out to a large audience would help the company generate high-quality leads and help the customers make better decisions. 

As a marketing expert or a business owner, you can try various marketing strategies such as content marketing, referral marketing, and even social marketing.

These acquisition strategies will enhance brand awareness and give a better understanding of your brand to the audience. 

Interest

What are your thoughts on developing customer interest in the brand? Along with providing brand awareness, you should also grab attention and thrive interest in people’s minds. 

product interest through ads

It will eventually push the audience to make the first purchase. Every business and startup should focus on addressing the problems of the target audience, and provide solutions to them. 

In the customer acquisition funnel, generating interest is a crucial stage through a wide range of customer acquisition channels such as direct mail, social media marketing, etc. Along with these, content strategies such as how-to guides and case studies. 

Consideration

When the audience recognizes your brand as a solution, they will start considering your brand and products. The audience may have various options, one of which is your brand.

This stage of the customer acquisition funnel is the first active stage where the customers start considering your products and services. 

Brand Consideration

If the customers develop an interest in and consider your brand, they start visiting your blogs, reading blogs, service pages, and more. 

You can even create comparison posts with your competitors, conveying how your brand is different from other brands. If your business can stand out from the competition, then it will easily grab the attention front the audience. 

Intent

Do you know what is buyer intent? The signs shown by the customers to buy the products are called buyer intent. If your customers frequently visit your web pages, you can indicate it as buyer intent and a higher chance of buying your products. 

Adding products to the wishlists or carts could also be considered a sign that the customers are close to purchasing. Higher engagements through emails and campaigns are other examples of buyer intent.  

Conversion

It’s not easy to convert customers from the audience. It takes multiple steps for a business to convince its customers, especially in B2B business. 

If the target audience finds the solution to their queries through your brand or business, they will be more likely to get converted into customers. This might take a bit more time for customers to choose and learn about your products and brands. 

It will help the customers to understand the pros and cons of the products and services, which will push them to make the final decision. Providing free trials and demos will assist in generating more leads and conversions. 

Retention

Finally, retention is the last stage of the customer acquisition funnel. Your business will be considered successful when the one-time customers come back and purchase again.

So, it is important to convert one-time customers into loyal and lifetime. As you know it is crucial to retain customers than acquire new ones.

You can build more trust and maintain a good relationship with existing customers by providing personalized customer support and after-sales services. This also includes discounts based on various events. 

Customer Support

A great customer experience will develop customer loyalty and result in returning customers. So, it is important to focus on retention in the customer acquisition funnel. 

The above-mentioned stages are divided based on the function parts of the customer acquisition funnel.

  • TOFU 
  • MOFU
  • BOFU

You might be wondering how to create a beneficial customer acquisition funnel. You should focus on the three functional parts of customer acquisition that play a significant role and different purposes. 

The steps to create an acquisition funnel is being divided based on TOFU, MOFU, and BOFU. Let’s dive more into the steps. 

TOFU- Top of the Funnel

Here, your business should reach out to the target audience and focus on brand awareness. People have to know the importance of your brand and how it would solve their problems. 

So, you have to collect the basic information from the audience such as gender, age, and other factors which will help you create personas and to target them. 

MOFU- Middle of the Funnel

In this part of the customer acquisition funnel, you have to educate the audience and convince them to purchase your products and services. Here you are free to use various strategies and effective customer acquisition channels like newsletters, campaigns, surveys, etc. 

BOFU- Bottom of the Funnel

BoFU is the final stage in the customer acquisition funnel, where your audience makes the decisions and gets converted as your customers. 

Marketing experts or business owners could send push notifications, offering timely discounts based on events, etc. It will boost sales and initiate a final push to the customers. 

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Frequently Asked Questions

How do I create a customer acquisition funnel?

With appropriate research, you should discover your target audience and their needs. Based on your target audience, identify and choose the right acquisition channels and strategies and create a plan to reach them. After determining your acquisition cost and budget, you have to launch the acquisition strategies.

What are the main components of the customer acquisition funnel?

The three main components of the customer acquisition funnel are TOFU for lead generation, MOFU for lead acquisition and BOFU for lead conversion.

What do you mean by acquisition plan?

An acquisition plan is a plan that consists of all the documents related to costs, schedules, business management, and even technical aspects that are necessary for an acquisition channel and strategies.

Know More About Customer Acquisition Funnel

Focusing on the customer acquisition funnel is crucial in this era for generating interest in new and existing customers.

Following a well-structured funnel and organized system will help in boosting more clients to your company. So, eventually, it will lead to business growth, giving desired results.

I hope this blog helped you understand more about customer acquisition. Share your views in the comments below. 

What is value ladder

What Is A Value Ladder And 4 Best Ways To Create It In 2023

by with No Comment Blog
What is value ladder

Are you a novice business owner struggling hard to strengthen the relationship between the brand and customers? You might have heard about the value ladders.

It is a process through which you can increase the price of your products or services by adding more value to your brands. 

If you lack proper knowledge about Value Ladders, no worries. Reading this blog, you will get to know about its valuable insights. 

What Is A Value Ladder And 4 Best Ways To Create It In 2023

What is a Value ladder?

Let’s begin with an example. 

If you own a business of a particular course, and upload free videos on social media platforms such as youtube, it will become notable among the audience if it meets their needs.

It will lead the audience to join your community, attend your sessions, and even spend their time and money on the paid versions.

So by adding more brand value to the customers and meeting their expectations in the journey, you can easily reach your end goals. 

According to value ladders, the increasing value of services or brands is related to the price of products and services.

It’s obvious that without trust, you can’t convert your audience to customers and make more sales. So, the is a planned process to build the relationship between the brand and customers. 

In a business, the value ladder plays a significant role in encouraging the customers in each stage of the journey. With that, you can improve your spending potential through brand awareness and smoothen your marketing funnel easily. 

Now that you got a basic understanding of the value ladders, dive deeper into their importance in a business. 

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Is it necessary to have a value ladder in Business?

You might be aware of customer acquisition and its importance in the business. It is a process of achieving new customers for your business. But is it easy to convert a one-time customer into a lifetime? 

Yes, it might find difficult and takes time for the customers to accept your products and offers at the first time. Providing necessary and impressive offers could help in marketing and advertising to existing customers for maintaining them. 

This might occur due to the enormous choices available for the customers and many competitors in the market. So, it’s challenging for the business to win the audience and increase sales. In such cases, value ladders come into role. 

Value ladders are an effective strategy that helps the business to cater products and services meeting the customers’ needs. Having a good value ladder will allow the audience to know about your brand and how it is different from other competitors. 

What Are The Advantages of the Value Ladder?

Advantages of Value ladder infographic

Winning Customers 

Through the value ladders, you can easily win customers and attract them by showcasing the output of your product and services.

Sometimes it might take time for your products or services to show results. It has a key role in the decision-making process of the customers.

value ladder
Winning all customers

Value ladder will be an effective strategy through which you can give a small or a trial offer to show the results of the products and services. In this way, you can convey that the product or services you provide fulfil the needs and meet customers’ expectations. 

Customer Retention

You might be aware of customer retention. It is an ability of a company through which a customer stays with the company for some time. Effective value ladders strategies like free trials or top-shelf offers, low-cost offers, etc. Marketing your offerings effectively to your customer would lead to long customer retention. 

Building Trust and Relationship

New Offering and Trials

As mentioned above, trust is a prime factor that could create a good impression on the audience and convert them to customers. The best way to build trust for the customers is to raise awareness of the brand and provide value to the customers.

You can provide a free trial, low-cost deals, or other engaging offers to impress the customers and build a relationship with them. These strategies of value ladder boost the lifetime customer value.

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Achieving Bigger Deals

Of course, it’s challenging to convert a visitor to a customer near bigger deals. As an audience, they will always expect a brand to be a solution to their queries and problems. So, it’s obvious that not everyone will reach the top of the ladder but you should focus on the 10-20% who try to move to the next level.

The well-designed value ladder that eases the customer journey will help in the transition of visitors to loyal customers.  

How to Create a value ladder?

Understand your Market

Considering the current trends in the market, customer needs and problems are not only the factor you should focus on. Knowing about your competitors and their strategies also matters in creating a value ladder.

After having a better understanding and gaining insights, you could easily come up with beneficial strategies that allow brands to connect with customers easily. 

Establishing core and vision

Establishing the core will directly relate to customer needs and help define the target audiences. So, to attract your specific audience, you should be successful in conveying the core and vision of your business. The core offering is referred to as the main product or service of the brand or business. 

Create the Value

Along with core offerings, you should be capable of adding significant value to the products and services for higher customer satisfaction. This will encourage your customers to spend more time and money on your brand. 

Generating Leads

So, this is one of the crucial steps after creating a core offer and value. You can meet your end goal through value ladders by showcasing your offer as a preview. You can offer a free product or service and give great customer experiences. 

It will help the customers to make positive decisions. Free e-books, infographics, and free consultations can be considered as some examples. 

Triggering profits

Your goal should be increasing sales and building a long time relationship with customers. Providing personalized offers, or a core offering package, etc.

Your offers or strategies should be capable of triggering the audience to get converted as customers. This way, you can not only gain new customers but also make the one-time customers purchase your products repeatedly. 

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Frequently Asked Questions

What is a value ladder in a marketing funnel?

A value ladder is a process of enhancing the relationship between the brand and the customers through which the brand gives more value to the customers.

Is it possible for the value ladder to generate more leads?

Yes, it has a key role in generating more leads, driving the target audience to the sales funnel, and encouraging people to repeat purchases and sell more products.

Create an Effective Value Ladder for your Business [Wrapping Up]

A well-structured value ladder could help you in growing your business to heights. Along with adding more value to the brand to customers, fostering brand awareness and giving a detailed view of your products will be beneficial in maximizing sales which then improves the sales ladder  

But to create an effective one, you should have experts who will be capable of knowing the pulse of the customers.

I hope through this blog, I helped you to gain a better understanding of the value ladder and its need in successful businesses. Do you have some points to add? If yes, share your views in the comments below. 

5 Crucial Stages In Retail Customer Journey

5 Crucial Stages In Retail Customer Journey – Best Guide in 2023

by with 2 Comments Blog
5 Crucial Stages In Retail Customer Journey
Retail Customer Journey

What do you think is the most important factor that can drive your business to success? Yes, Innovations, Budgets, and Marketing strategies are all important factors but there is something more important than these things- Knowing and targeting the audience.

Your journey of business starts when the audience notices your business, websites, or the products and services you provide. 

5 Crucial Stages In Retail Customer Journey

So, eventually targeting the right audience and converting them into retailer’s customers by meeting their needs can lead your business to the next level.

Providing great customer journey experience and satisfaction can improve the growth of your brand. Now you might have heard the term- Retail Customer Journey.

The journey of converting the target audience to customers leading them to take action on purchasing the product or services of your brand is said to be Retail Customer Journey. 

Running down to the end, you will get to know more about the retail customer journey. Through this blog, you will also learn stages and strategies for the retail customer journey. 

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What do you mean by Retail Customer Journey?

The retail Customer Journey is all about the path of a customer that starts from noticing your brand till making the first purchase.

Having a proper post-purchase stage will lead you to build trust and relationships with the customers so that they will continue to follow your brand or business.

This will also lead the customers to know about the new updates about your business. 

Why it is essential to research and study retail customer journey stages? Knowing about it will help you to understand the customer experience.

This will also encourage you in bringing up more ideas and marketing strategies that can smoothen the customer journeys. 

Different Stages of the Retail Customer Journey

Awareness

5 Crucial Stages In Retail Customer Journey
Brand Awareness

Before purchasing a product, people focus on factors such as brand persona, influencer recommendations, and objectives like the characteristics of the product, price, and availability.

So, it is crucial to educate the target audience through effective brand awareness. The awareness stage is all about the customer becoming aware of your brand through websites, newly launched products, etc.

Targeting a specific audience to drive awareness that your brand can be a solution to their questions or issues is the first step of the retail customer journeys.

Since this is the first contact stage with your customers, you will get to know which brand awareness or marketing strategies can trigger the leads and conversions. 

Engagement

5 Crucial Stages In Retail Customer Journey
Customer Engagement

Here the customers engage and interact with your brand for more knowledge. It’s obvious that when a customer gets impressed with your brand and realizes that your product or service can meet their needs, they will visit or follow your website.

Sometimes while buying a product, customers might look for competing retailers or non-competing retailers of the same products and goods. So, it’s crucial to stand out from your competitors.

Gathering more information through media awareness will also build trust between the customer and the brand.

This phase may also include a free trial, offering a demo, or other brand offers that can maintain good client engagement management. 

Through this customers will start considering your services but still tries to get an assurance that your brand has the best product or services as per their needs. 

Purchase and Post-Purchase

And finally, This is the stage where the customer decided to take action by purchasing the products or services provided by the brand.

This stage of the retail customer journey will determine whether the customer will become your one-time customer or a life-long one.

This will also depend on your purchasing process. If your purchasing process is time-consuming and the customer needs to follow many steps here, this may lead to cart abandonment.

So, you should generate a smooth and straightforward process that will not waste the customer’s time.

Now, what next after purchasing phase? Yes, it’s a post-purchase evaluation that comes under the first purchase of your customer.

5 Crucial Stages In Retail Customer Journey
Post-Purchase Engagement

This will ensure that your brand had met the expectations of the customers. So, customer feedback through surveys and online reviews will play a crucial role in understanding their thoughts on your brands. 

With various means such as social media posts, newsletters, surveys, giveaways, etc, the customers follow, engage and build a relationship with the brand. 

Providing great experience and satisfaction, it also results in good customer loyalty.

Now that you know about the stages of the retail customer journey, here are some of the 5 steps that will lead to a great retail customer journey. 

How can you Create an Effective Retail Customer Journey- 5 steps

Know about your Customers

Identifying and researching the audience is a crucial part that will help you to reach out to the right audience.

Targeting an audience that can relate to your brand will help you to make a great impact on your brand awareness and marketing strategies.

This will lead the audience into the retail customer journeys.

So, along with creating the customer persona, you should also focus on retail customer awareness through social media posts.

Through this, you will also get to know your customer’s expectations of a specific product or service.

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Bring More Strategies to Make Customer Engagement Effective

How can you Create an Effective Retail Customer Journey
Strategies to Make Customer Engagement

Creating awareness and engagement will have a great role in converting the audience to customers.

The purchase and action of the customers depend on the awareness and engagement of your brand. So, it’s important to use different marketing channels and tactics to attract customers.

This can include ads, offers, giveaways, promotions, etc. Along with innovating new ideas and strategies, you should also focus on tracking and analyzing which channels or strategies are triggered to generate more traffic and leads. 

Proper research on the problems faced by customers can mold your brands in such a way that your brands should be the solution to their queries.

But how to make them realize your brand and its importance? Yes, people will only get to know about your brands, products, or services through engaging and factual content. 

Transparency can Build Trust

Honesty is one of the key factors that a customer expects from a brand. Your information and content about the benefits of the brand should be factual as well as trustworthy.

Revealing the production process transparently can build trust and relationships between the customers and the brand. 

Be with your Customer Throughout the Process

How can you Create an Effective Retail Customer Journey
Be with your Customer

Like a friend, you should be capable of communicating, interacting, and solving queries from the beginning to the post-purchase phase will help you to achieve a great customer experience.

You have to value each customer and incorporate a customer-centric culture for good customer loyalty.

This will help you to smoothen your retail customer journey and trigger them to visit your brand again. 

Track and Analyze the Performance

Along with research and innovations, it is important to track your performance in each stage. This will help you in understanding the root cause of the customer traffic.

You will also get to know about further improvements that have to be carried out in your process. 

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Frequently Asked Questions

Is it beneficial to have a brand persona for effective customer journeys?

A brand persona is a crucial element that business or marketing experts use to give a visual representation to the audience about the brand or the products. It helps the audience to know more about the features of the brands and their products.

What do you mean by a retail customer journey?

The retail Customer Journey is the path of a customer that starts from noticing your brand till making the first purchase and building a strong bond with your brand.

Trying to Create a Better Retail Customer Journey?

The retail Customer Journey is the whole process of interaction between the brand and the customer from beginning to end.

So it is important to maintain a smooth and friendly journey that can grow your business to success. 

Mapping out the customer journey in retail to develop more tactics to increase leads and sales is a crucial way to take your business journey next level.

This blog helped you with answering the queries you had related to the retail customer journey. 

Do you have some more points to add to it? Share your point of view on the retail customer journey through the comments below.

Bridge page

What Is A Bridge Page? Why Should You Have One in 2023?

by with No Comment Blog

Nowadays people have a clear understanding of the various types and advantages of marketing. They use different marketing strategies as per the aim and objective of their business. Being a marketer, you may come across the term affiliate marketing. It is a method of marketing, through which an affiliate gains a commission for promoting a company’s products. Nowadays, many affiliate marketers share and describe the products through various forms such as blogs, social media, podcasts, websites, etc. 

Exactly What Is A Bridge Page, And Why Should You Have One?

Have you ever heard about Bridge Pages in affiliate marketing? What do you understand by the term ‘Bridge pages’? As the word says, it fills the gap between the affiliate link and the offer, you are marketing.

Even though it is one of the significant marketing tactics, many people are not aware of it. Reading this blog, you will get to know more about Bridge pages ad why should you have one. 

What is a Bridge Page?

A Bridge page is an optimal method and a type of landing page that helps you employ the affiliate marketing and sales funnel. It increases the traffic of the company by playing a mediator role in giving valuable and relevant information about the products and services of other companies.

Let’s consider an example If you see an advertisement for a facial cream on a social media platform. While clicking on it, the ad will take you to a page providing detailed information about the benefits of the cream with a choice below- “Buy” or “Get the Sample”.

If you are got impressed with the cream, you will click on the buy button, right? It will take you to the main website of the company mentioning the price and procedure to buy the product.

Now if you purchased this product, the page that gave information about the benefits of the facial cream will get a commission. I hope now you got an idea of how it works. 

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Are Bridge Pages and Landing Pages the Same? 

bridge page vs landing page infographic

Many people get confused between bridge pages and landing pages. Even though there are a lot of similarities between them, you can figure out some of the factors that differentiate them.

It also aims and drives the audience to the destination page for the expected actions. However, the landing page funnel dives the users into the content related to the benefits of the products and other services offered. 

In other words, it focuses on completing the call to action, but landing pages give reasons why you need to complete the action. Another difference between them is that you don’t need an individual domain to build a bridge page, whereas it is necessary to have a domain name for landing pages. 

But why having a bridge page is a big deal? Let’s dive deeper. 

Why Do You Need One Bridge Page?

The bridge page is important in affiliate marketing since it acts as a transit page for the audience to get in-depth knowledge about the products before purchasing them.

It became a great tactic to attract the audience and build trust in the products. The page should grab the attention of the audience with impressive content to convert them to customers by meeting their expectations. 

Based on the research, it is said that around 80% of business agrees that these pages as a beneficial practice for marketing products. Giving the necessary information, the audience could easily clear the confusion about the product and helps in making the final decision.

Here are some points that will help you in understanding the need for these pages. 

Brand Awareness

Building bridge pages will help you in increasing your brand awareness and will help you in creating a good impression on the audience. This would lead you in increasing the visibility and traffic of the brand or websites. 

Audience to Potential Customer

Here, you will get a basic understanding of your customers and segment the content accordingly. It will help you in driving your business to heights.

But then you should not only focus on converting the audience to customers. You have to maintain a good relationship with them and turn the first-timers into lifetime customers.  

Improve Sales

Quick conversion and helping the audience to make a final purchasing decision is the core objective of this page.

So, having well-structured and unique bridge pages will help attract the audience and help them to take expected actions through which the affiliate marketers will get commissions. 

Improve Engagement

Simply providing informational content will not be beneficial. Your content should be interactive and engaging to the customers to convince them to take action. 

Are Bridge Pages allowed in Google Ads?

If your ads need to qualify in Google ads, then you should meet some factors. One of the main factors is that the ad destination should be safe for Google users and easy to navigate. If your sites have misleading content, then it will be against Google rules.

Some advertisers related to the pharmaceutical industry are not allowed to proceed with a direct download from the ads. If your landing page lacks the necessary original content, google will disapprove your ads. 

Are they allowed in Google ads? Since google wants the landing pages to be helpful, and relevant with the intention to give great user experiences.

So if your bridge pages fail to provide the necessary information with relevancy and originality, then there is a chance that Google will disapprove it. 

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Some Tips to Create Bridge Pages

Quizzes Survey 

Quizzes are the best way to learn more about potential customers and their expectations. You need to focus on presenting quizzes with friendly or simple questions related to the answers or actions you need from the audience. It’s important to avoid quizzes with lengthy and out-of-focus questions that could lead to failure. 

Blog Post and Advertising

Blog posts and advertisements are the most common tactics to build bridge pages. Your blogs and advertisements should be capable of providing the necessary content related to the primary company source to convert the audience to customers.

Creating attention-grabbing and high-quality content will lead to more visibility and traffic to your web pages and convince them to make a final decision. 

Lead management

Through these pages, you can generate leads via E-books or checklists. You can even promote free trials to the customers. In this way, you can increase the interaction with the customer

Frequently Asked Question

What is a bridge page? Is it a part of the landing page funnel?

A Bridge page is a marketing strategy and a type of landing page that helps you employ the affiliate marketing and sales funnel.

How do bridge pages help your business?

Bridge pages help your businesses in various ways such as brand awareness, improving marketing and sales, boosting audience engagement, etc.

Let’s Create One Bridge Page For Your Business

Bridge pages are capable of attracting an audience through high-quality content about the product and services of the main page. As said above, It acts as a helping hand for affiliate marketers. You can build it in the form of quizzes, e-books, blog posts, and more. 

Reading this blog, I hope you got a basic understanding of bridge pages and their role in affiliate marketing. Are you an affiliate marketer? Then, you can try bridge pages could be a great deal in promoting your business. Share your view on this blog through the comments below. 

Hey people, do you want to enhance your website’s visibility? Are you looking for effective link building or SEO services? Then linsksprout.io will be a helping hand for you. Feel free to contact us to learn more about our strategies and services that would help your business to grow in the right direction.

is e-commerce worth it?

Is E-commerce Worth It In 2023? 5 Important Facts

by with No Comment Blog
is e-commerce worth it?

Is E-commerce Worth It In 2023? 6 Important Facts to Know

You might have noticed the profound changes in this era based on marketing, business, and various industries. E-commerce is one among them that has been changing and growing tremendously. Nowadays, it plays a crucial role in people’s lives to find things they want through a mobile phone. 

Do you want to learn more about E-commerce? If yes, then this is the right space. Reading this blog, you will get to learn Important Facts to know about E-commerce. 

But Is E-commerce worth it in 2023? With Internet accessibility worldwide, E-commerce is an open gate for people to find solutions for their needs.

Saving time and money is the major reason people find E-commerce or Online shopping convenient in this era. 

What is an E-commerce?

“The e-commerce industry is a force that no investor can afford to ignore,” said Cushla Sherlock. 

As you know, E-Commerce stands for Electronic Commerce. It includes the process the buying or selling the process through online. From books to furniture, people buy or sell whatever they want on different platforms.

Initially, people prefer going to shops for buying or selling products through physical interaction. But as time passes, this mode of shopping or purchasing products and services easily got replaced through E-commerce. 

During the time of the pandemic, when people were not allowed to go out shopping for the necessary things, E-commerce or Online shopping played a great role. It increased the value of E-commerce and more people started preferring it as a better way for daily needs. 

Other than saving time and money, the factor attracting people towards online shopping is getting things they searched for very easily and buying them worldwide. 

The idea of e-commerce is also adapted by the government. Have you heard about government e-commerce? It is a process when government delivers government services and products to the public through modern and electronic technologies.

Read our blog on – 7 New Tips to trigger leads even before they enter your website

Facts to Know About E-commerce

Role Of Mobile Shopping

Do you know that more than half of the shopping is on mobile? Nowadays, most people spend time on mobile scrolling E-commerce websites such as Amazon and searching for products. 

As per reports, the number of mobile users has reached 5.22 billion. This continuous growth in mobile users has an impact on increasing online shopping. 

The role of mobile shopping in E commerce

 In 2015, Google introduced a ‘mobile-friendly update’ that helps to improve page rankings on mobile search results. and Now you might wonder why it is important to optimize your websites for mobile.

Optimizing an E-commerce website and converting it into a perfect m-commerce or mobile retailing platform helps your site to gain more traffic and make shopping easier. This will also eventually increase the use of mobile banking.

If you launch your own business or an E-commerce website, the first thing you need to consider is that your Online Shopping platform should be mobile-friendly.

This could increase the chance of a higher conversion rate and less cart abandonment. Since there are a lot of advantages of m-commerce, it could be a turning point for your business. 

Constant Growth Of E-commerce

As said before, the pandemic played a great role in increasing the value of online purchases. Since then, there is no change in the growth of E-commerce. 

The First E-commerce website was Amazon which was launched in 1995. Although there was no profit for the first seven years, it made its first success in 2023. Now Amazon has more than 300 million active users, and 197 million people visit the Amazon.com website every month. 

E-commerce websites have an impact on promoting the brand name and raising brand recognition globally. Traditional marketing strategies often create the hassle of spending more money and time on brand awareness across the world.

So, E-commerce could therefore be considered an alternative to newspaper and television advertisements. Incorporating more discounts and offers to drive more customers to the E-commerce website. 

Dropshipping Business Model

Have you heard about the Brand Dropshipping business model? It is a business model through which an individual can sell their products online without owning a particular physical location where those products are stored.

Is E commerce Worth It- Drop shipping model

Since it needs less investment, Dropshipping could be a tremendous method for a novice to start their business with low risk. It eliminates the time and money of renting a store or warehouse for the business making it more convenient for new businesses. 

AliExpress, Alibaba, and SaleHoo are some examples of the largest dropshipping suppliers in 2023. Are you planning to start a business? You can consider dropshipping as an open gate to increase your profitability and reduce the risks. But it is necessary to maintain dropshipping order management with multiple suppliers, considering the availability of products or out-of-stock orders, and more. 

Free Shipping Services in E-commerce

You might have noticed that while buying some products, the website charge shipping costs. This occasionally frustrates the users or buyers.

Additional charges for deliveries also increase the chance of cart abandonment or removing the product from the cart. So, bringing more free shipping services will eventually increase order values and the conversion rate of your E-commerce website. 

Free shipping services

Offering free shipping services is also considered a remarkable tool that increases the number of visitors to your website and converts them into customers. Providing services without causing extra charges will impact increasing customer retention and satisfaction. 

Role Of Video Shopping

Nowadays, you might have come across video content on some E-commerce websites. But do you understand why? Including shoppable videos on your website could eventually increase the engagement and interaction of the audience across the world. 

Through videos, customers will get a detailed understanding of the product and check whether it meets their expectations. As a result, this could improve customer satisfaction. Since it offers a great shopping experience to customers, video shopping is one of the growing trends in recent years.

Live shopping apps are one of the upcoming trends that some E-commerce businesses allow brands to showcase their products to audiences. Amazon Live is one of the great examples of Live Shopping features. 

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Virtual Reality

Augmented and virtual reality features always make the content visually appealing. Adding VR content to your campaigns will help the customers to get a better understanding of the products and services than an image or video.

Many e-commerce sites started using this trend on their website to give a detailed presentation of their products. One of the great examples is IKEA. It is an e-commerce website well-known for home furnishing products, ideas and designs.

Visiting this website, you will get a clear idea of implementing AR and VR to represent the products and services. 

Chatbots and Voice Search

You might be aware of the continuous growth and development of technology and its advancements. One of its impressive developments is voice search and chatbots.

Now E-commerce industries have adopted this development and added it to their websites to increase the interaction with the audience conversationally and convert them into loyal customers.

Many chatbots and digital assistants are now commonly used due to its great outstanding functionality. The feature of answering the customer’s queries makes voice search and chatbots more impressive.

So, it is the latest trend used by most of the E-commerce industries to recommend or promote products, assist customers, and even for sales automation.

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Post-Purchase Experience

What to do after a customer purchased a product from your E-commerce industry? yes, an ideal E-commerce website should care about the customers even after the purchase.

Providing a great post-purchase experience will lead first-time customers to visit again. Some of the effective steps that would result in the best post-purchase experience are giving a return policy, notifying upcoming special offers and discounts, and more.

If you are confused by the question- Is E-commerce worth it? These trends and facts will answer your question.

Frequently Asked Questions

Is E-commerce worth it? Why?

Yes, E-commerce became a crucial part of this era. Online shopping helps people to purchase products without wasting money and time. Being one of the most convenient ways of shopping, it benefits companies to increase their visibility and reach more audiences.

Is there any difference between M-commerce and E-commerce?

E-commerce is a method of selling and buying products through the Internet. Whereas, M-commerce is a method of selling or buying goods with the help of mobile or other hand-held devices.

Consider These E-commerce Facts

Even though there are a lot of ways to increase your conversions on E-commerce websites, several factors can drop your sales or reduce your customer base. One among them is your website design and interface.

If customers struggle to search for a product or feature on your website, this may lead to dropping the cart or increasing the bounce rate.

To overcome these difficulties, you should design a user-friendly E-commerce website that helps the customers to navigate quickly and provides a smooth experience. 

Read our blog on- 5 major stages in the retail customer journey

Before starting your own E-commerce website or owning a business, you should learn more about the trends, facts, and other factors to consider. This will help you create new ideas for your brand and innovate new marketing techniques. 

I hope this blog helped you with valuable information to justify the question- Is E-commerce worth it? You are free to share your view on it in the comments below. 

Best ux websites

How UX Design Websites Can Improve Your Business In 3 Ways

by with No Comment Blog
UX design websites for every business

As the growth and competition in the business world are increasing day by day, they are finding more ways to make it recognizable. If you are a marketer, you might be aware of the stages of marketing. Using various digital marketing strategies, you can make the product desirable to the audience and convert them to customers. 

How UX Design Websites Can Improve Your Business

But have you ever thought of how to offer a great experience to the users? While designing or developing a product, you should ensure that it meets the customers’ needs and expectations. That’s why UX design plays a crucial role in business.

Are you a novice to UX design? Then this is the right place for you to learn more about it. Reading this blog, you will get to know about UX design and how the best UX websites can benefit your business. 

What Is UX Design?

UX design is a method of generating user-friendly and impressive digital experiences. It is a process of creating a product, service, or website meaningful by providing a great customer experience. 

Like Brenda Laurel, once said, “Design isn’t finished until somebody is using it”. No matter whether it’s a product or a website, the design will only succeed if it has great usability.

Every product is designed as a solution for a particular problem. So, UX website design helps to improve the user experience by addressing the usability of the product from beginning to end. 

Do you know the elements of this process? The whole process of UX designing includes acquiring and integrating the products through different means such as design, branding, usability, and function or purpose. 

About UX Websites

UX Website design is the technique of creating a website to promote the maximum interaction and engagement between users and the business.

Comprising all the user-centered elements such as tracking the customer journey, and innovating the webpage design can improve usability.

In this way, the website should be capable of providing solutions to the customers easily. The UX website design should encourage the customers to complete the actions hassle-free. 

Elements of UX Websites
Elements of UX Websites

Innovating the webpage in UX design may include bringing changes in the page layout, font styles, and user-friendly interface. It also includes making the website features more visible to the customers so that they can search without difficulties. 

Quickbooks is a popular financial software that can be considered a good example of UX design. It has an easily accessible dashboard on the homepage that allows users to look for information and features with less effort. The user-friendly web interface of Quickbooks allows customers to explore and interact with their websites.

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Why are UX Websites Trending?

You might find most successful companies have used UX design which made their sites more user-friendly with great customer experience.

By fulfilling the needs and queries of the customers, user experience helps in maintaining the relationship between the brands and customers. That is why the demand for UX designers is increasing in the business world.  

By conducting effective research and study, UX designers understand and learn the pain points and the way customers interact with brands or websites.

As a UX designer, the person should be capable of avoiding errors that can decrease the usability of the website. With unique UX ideas, the designers have to create web pages to encourage customers to spend more time on your site. 

Now that you are aware of the role of UX websites or UI websites in business and marketing, let’s learn some of their advantages of it. 

Increasing Conversion Rates

Innovating and following constructive marketing strategies in your business or websites could increase your leads and sales conversion rate. Your marketing approaches should help the target audience to find all the information about the product and services. 

Using the right UX along with your strategies will help you to make the customer journey easier. But you should keep in mind that your UX should not be complex having unnecessary steps that could complicate the customer journey. This might cause an increased bounce rate and abandoned carts.

UX websites
Increasing Conversion Rates through UX Websites

So, it is crucial to consider well-structured user experience approaches that allow visitors to navigate your site easily. A great UX design will result in a 400% increase in conversion rate.

With the help of highly skilled UX designers, you can make your website outstanding and notable to the customers. 

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Improves Customer Loyalty

UX websites
Improves Customer Loyalty

If your customer has a great first-time experience, there is a great chance that they would visit again. Providing friendly interaction and satisfaction can convert visitors into lifetime customers leading to brand loyalty.

The reviews, ratings, and comments of existing customers can also attract a new audience. You could also visit our blog – Guide On Customer Acquisition Funnel For Beginners.

Making your Brand more Visible

Considering the brand psychology, having an impressive UX will help you to stand out from the competition of business and make your brand more discoverable.

If Google recognizes your website as having factual and relevant information, it will give your website better exposure to search queries. To make your websites and content more visible on Google for search queries, you should ensure to incorporate SEO factors.

Frequently Asked Questions

What is the most important factor to be considered by UX designers?

An efficient UX designer should consider customers’ needs and expectations throughout the design process. 

Is it necessary to focus on UX websites in business?

Yes, it is necessary to focus on UX websites because it makes your customer journey easier. It also improves customer loyalty and conversion rates along with getting your business noticed.

How do UX websites enhance customer loyalty?

A user-friendly UX website providing great satisfaction for the users would lead first-time customers to visit again. This would eventually increase customer loyalty.

Promote your Business with a Good User Experience

In recent years, digital marketing is becoming more demanding and challenging in the business world. There is no limit to companies spending money and time on digital marketing for their business growth. But to make it more effective, it’s time to turn towards user experience approaches. 

With a good UX, you can conduct proper customer experience research and learn their needs and how to accomplish them through your business. So, it’s the right time to focus on UX design to give a warm welcome to your visitors and make their customers’ journey hassle-free. 

Install base market data

How Install Base Market Data Can Help You in 2023?

by with No Comment Blog
Install Base Market Data

Installing base market data can help you gain a competitive advantage by providing valuable insights into the market size, market research trends, competitive pricing analysis, competitive positioning, trends chart, and customer behavior and preferences.

How Install Base Market Data Can Help You in 2023?

By analyzing install base data, you can identify growth opportunities, optimize your marketing strategies, improve your product or service, and make more informed business decisions. Install base market data can  provide valuable insights that can help you gain a competitive advantage in several ways:

Understanding the market size- market potential calculator 

Define market size 

Analyzing the number of installations or users of a specific good or service within certain market measurements is necessary to comprehend the potential market in install base market data.  You can use this information to estimate the size of your potential customer base and the overall demand in that market segment for your good or service. 

When using install base market data you can frame the market size chart: 

● Establish the market sector

Choose the specific market category you wish to study first.  For instance, if you run a software business, you would wish to examine the install base data for your program in a specific sector or geographic region. 

● Get installation-base data

Get the install-base statistics for the pertinent market category. Depending on the situation, this can entail gathering information from your clients, other sources, or open data sources. 

● Analyze the data

The number of installations or users in the market segment can be calculated using the install base data that you have. Having an idea of the market potential and the general demand for your good or service in that niche will help you make more informed decisions. 

● When compared to rivals:

To better assess your market share in the category, compare your install base data with your rivals’ install base data. 

You may develop better products and employ more effective marketing and sales techniques if you comprehend the market size variance using installed base market data. You can use it to find possible problems and hurdles to market access, as well as chances for growth and expansion. 

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Identifying market trends 

To identify market trends in install base market data, patterns and changes in the number of installations or users of a specific good or service over time must be examined. You may learn a  lot about shifting consumer preferences and behavior, as well as about new market possibilities and risks, by recognizing these trends in market research. 

To identify market trends using install base market data, you can: 

● Obtain history install base information

Compile historical install base information for the applicable good or service. You can gather this information from your clients, other sources, or open data sources. 

● Study the information

After you have historical install base data, you should examine it to look for trends and changes in the number of users or installations over time. Search for patterns in the data, such as rises or falls in the number of installations or users, and make an effort to pinpoint the reasons behind these alterations.

● Create data segments

To find trends unique to certain market segments, separate the data by pertinent factors like geography, industry, or client size. 

● Compare with competitors

Finally, compare your install base data with your competitors’  data to gain a better understanding of their market share and any changes in their customer base. 

Insights into shifting consumer behavior and tastes, as well as new market possibilities and threats, can be gained by identifying market trends in install base market data. You can use this to decide more intelligently about product development, marketing plans, trend tracking, and sales techniques. 

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Competitive analysis 

In install base market data, the competitive analysis compares the number of installations or customers of a specific product or service with various competitors in the same market sector. 

You may better comprehend the market share, market penetration, competitive analysis price to win, and competitive positioning of your rivals by examining install base statistics. While analyzing install base market data’s competitors, you can: 

● Establish the market sector

Choose the particular market category you wish to study first.  This may depend on the sector, area, size of the consumer base, or other pertinent factors. 

● Gather installation base data

Get install base information about your market segment’s rivals. This information can be acquired from public data sources, third-party sources,  customer lists, and sales data analysis, among other methods. 

● Study the information

Once you get the install base information for your rivals, study it to ascertain their market penetration and share in the sector. Analyze the data for patterns and trends, such as variations in the number of installations or users over time, and attempt to pinpoint the causes of these variations. 

● Compare with your data

To better comprehend your market share and competitive stance, compare your data with that of your rivals’ install bases. 

You can discover more about the market share and competitive positioning of your rivals by conducting competitive analysis on install base market data. As well as potential difficulties and hurdles to entry into the industry, this can assist you in identifying chances for growth and expansion.

Informed judgments concerning product development, marketing plans, and sales techniques can be made with its assistance. 

Suggested Reads – 7 Incredible Evolution of Marketing Strategies

Customer insights 

Analyzing the traits, habits, and preferences of your customers based on the number of installations or users of your product or service a customer insights platform in install base market data. You can learn more about your consumers’ requirements, preferences, 

engagement, and commitment to your product or service by examining install base statistics for them. To gain dynamics insights from install base market data, you can: 

● Segment the data

To find patterns and variances in consumer behavior and preferences, segment the install base data by pertinent factors like region, industry,  customer size, or product consumption. 

● Identify patterns and trends in product usage by analyzing consumer behavior after segmenting the data to determine usage patterns and trends including frequency of use,  feature uptake, and product satisfaction. 

● Determine the needs of the client Use the data to determine client preferences and needs, including chances for product enhancement, feature requests, and pain spots.

● Use the data, such as customer retention rates, churn rates, and client lifetime value, to gauge customer engagement. 

By gaining customer insights from install base market data, you can make more informed decisions about product development, marketing strategies, and sales tactics.

You can use it to find ways to make your product or service better fit the demands and preferences of your target market. Also, it might assist you in determining where you should concentrate your efforts to attract new clients and foster existing ones’ loyalty. 

In conclusion, install base market data can offer insightful information that can give you a  competitive edge by giving you a greater understanding of the industry, finding trends and patterns, examining competitors, and learning more about your customers.